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News Feature: Happy times for Cruelty-Free Make-Up Brands!

Good news ahead of us! The strong ‘signal’ of the possible ending of animal testing in China is a ‘glimmer of light at the end of the tunnel for cruelty-free make up advocates!’ China recently announced that by January of 2021, ‘ordinary’ cosmetic products like shampoo, blush, and make-up will no longer be animal tested for skin irritation. This ban will save tens of thousands of animals per year (specifically rabbits) from a horrible fate. VEGAN AND CRUELTY-FREE make
up brands, and advocates of safe and healthy products have been waiting for this moment.
China is one of the few markets in the world that requires animal tests for beauty products and removing this requirement is certainly a step in the right direction. We understand that special-use’ cosmetics such as hair dye and sunscreen will still need undergo mandatory animal testing and post-market product testing. However, we remain hopeful that this too shall end soon.
Although this is not a complete victory for ethical brands (yet!), we can celebrate with PETA, Humane Society International (or HSI), and other non-cruelty organizations. As Troy Seidle, the vice president of research and toxicology for HSI said, ‘It is a significant step toward cosmetics in China…It’s a big deal!’
This ‘big deal’ is a ‘signal of hope’! It is a light at the end of the tunnel that will open the doors of China to smaller cruelty-free brands as well as big companies that advocate vegan and cruelty-free makeup. Furthermore, this regulation can indirectly (in the long run) be beneficial to all other ethical and cruelty-free brands, even outside the cosmetics market. Let us hope to see this light at the start of 2021.

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